Your Identity: Part Three, Domain Names

You will FIRST need to consider a domain name for your business before you pick a name. You need to buy domains names and try to secure as many domains as it requires to promote and protect your business. [...]

Your Identity Part Two, Logos

Take a random survey of major brands you know and see how few of them actually use symbolic representation, but they all use typography and color. [...]

Your Identity: Part One, Start-up Naming

Your identity is important. Three key ingredients are

Your name
Your domain name
Your logo.

Serviceable, adequate names are not that hard to come by.  The distraction of trying to be too creative a can be a problem, simply avoid that and keep it simple . Great marketing creates great names.   The world is full [...]

To Startup or Not to Startup

The answer to the burning question to startup or not to startup is same every time: do not try to start a business without knowing where there are paying customers.I’ve always been a fan of the “just make it” mentality, where there’s no hidden agendas and few moving parts. In recent years the Internet boom has supplanted the reality of starting a business with strange notions about raising capital for just really good ideas. [...]