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It’s possible for everything to be buttoned up and look like you can’t fail — strong intellectual property, great ideas marketing ideas and an amazing team — and the idea is truly “too big to NOT fail.” But if it’s really a good long range vision, then there’s probably a way to engage the ideal corporate buyer to assure you hit your exit. [...] PR is the most effective way to build mind share, marketing pull and general awareness. You must learn to craft the finer more focused little blog blasts and leverage them. Long copy still sells; you just have to build that long copy in discreet chunks and sew them together on the web. [...] The quality of these marketing assets has a direct correlation to how effective your marketing will be. [...] Once you get all of these pieces in place you are ready to push on to creating a marketing program. [...] The next generational advancement in web-video has to be the “remote control” or the way users interact with the video distribution to pick videos or sequences of videos. Logically this mean it has to be an advancement of a search and categorization – an area locked up by Google, the owner of YouTube. [...] Network TV is losing its hold on “video entertainment.” A radical market shift on TV means that there is an opportunity for the web to offer a different, hopefully superior product, for video entertainment. [...] Not only is VC not for everyone, the odds are there are much better ways to get your business funded and profitable. [...] What I want to do is write a “how-to” guide for entrepreneurs. My goal is to I lay out some basics as reference information. I don’t really think my food choices are important to anyone who wants my consulting services — so for my blog, I’m writing a book about what I do. [...] |
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Copyright © 2012 Matt Merriam - All Rights Reserved |
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