To not be a blip in the history of techno-fads, it needs a clever approach to get beyond being primarily ad supported. It must engage a far higher level of consumer trust. [...]
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It’s possible for everything to be buttoned up and look like you can’t fail — strong intellectual property, great ideas marketing ideas and an amazing team — and the idea is truly “too big to NOT fail.” But if it’s really a good long range vision, then there’s probably a way to engage the ideal corporate buyer to assure you hit your exit. [...] PR is the most effective way to build mind share, marketing pull and general awareness. You must learn to craft the finer more focused little blog blasts and leverage them. Long copy still sells; you just have to build that long copy in discreet chunks and sew them together on the web. [...] Once you get all of these pieces in place you are ready to push on to creating a marketing program. [...] What I want to do is write a “how-to” guide for entrepreneurs. My goal is to I lay out some basics as reference information. I don’t really think my food choices are important to anyone who wants my consulting services — so for my blog, I’m writing a book about what I do. [...] You will FIRST need to consider a domain name for your business before you pick a name. You need to buy domains names and try to secure as many domains as it requires to promote and protect your business. [...] |
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Copyright © 2012 Matt Merriam - All Rights Reserved |
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