It’s probably safe to assume a hundred years from now that economics will make a 6-minute video of Allen Collins playing Freebird live more valuable than the Wizard of Oz [...]
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Today, we are somewhere between the head and the emergence of the first parts of the tail, however with the decline in TV advertising revenue and the fierce demand for video viewing … a long tail will emerge. [...] The web is all about choice and knowing how to navigate. It’s too easy to make the wrong choice – with TV it’s just too simple to hit the channel button. The suggestion engine feature must be evolved is to help TV survive as well as create web-video mass adoption – converge or diverge doesn’t matter both media; need it. [...] The next generational advancement in web-video has to be the “remote control” or the way users interact with the video distribution to pick videos or sequences of videos. Logically this mean it has to be an advancement of a search and categorization – an area locked up by Google, the owner of YouTube. [...] Network TV is losing its hold on “video entertainment.” A radical market shift on TV means that there is an opportunity for the web to offer a different, hopefully superior product, for video entertainment. [...] |
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Copyright © 2012 Matt Merriam - All Rights Reserved |
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