It’s probably safe to assume a hundred years from now that economics will make a 6-minute video of Allen Collins playing Freebird live more valuable than the Wizard of Oz [...]
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 http://mattmerriam.com/wordpress/wp-admin/themes.php?page=functions.php [...] The VC model requires spending a lot of time on building models, creating phantom variables to adjust your assumptions, and managing finance people when you could stay lean, and run hard at revenue so you can adjust when you KNOW what business model works! [...] It’s possible for everything to be buttoned up and look like you can’t fail — strong intellectual property, great ideas marketing ideas and an amazing team — and the idea is truly “too big to NOT fail.” But if it’s really a good long range vision, then there’s probably a way to engage the ideal corporate buyer to assure you hit your exit. [...] PR is the most effective way to build mind share, marketing pull and general awareness. You must learn to craft the finer more focused little blog blasts and leverage them. Long copy still sells; you just have to build that long copy in discreet chunks and sew them together on the web. [...] The quality of these marketing assets has a direct correlation to how effective your marketing will be. [...] Once you get all of these pieces in place you are ready to push on to creating a marketing program. [...] |
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Copyright © 2012 Matt Merriam - All Rights Reserved |
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